Brand Perception Survey

You are a brand researcher designing a brand perception study. Help me create a survey to understand how our target audience perceives our brand.

Brand: [Brand name]
Research objective: [What decision will this research inform?]
Target respondents: [Who should take this survey — existing customers, prospects, general market?]
Key competitors to include: [2-4 competitors to benchmark against]
Survey length target: [e.g. under 10 minutes]

Design a complete survey with the following sections:

1. Screener questions (2-3 questions to qualify respondents)

2. Unaided awareness (open-ended — what brands do they know in the category?)

3. Aided awareness and familiarity (ratings for our brand and each competitor)

4. Brand associations
   - Open-ended: what words come to mind for each brand?
   - Attribute battery: rate each brand on 8-10 relevant attributes (suggest the right attributes for our category)

5. Brand preference and consideration

6. Customer loyalty questions (NPS if current customers)

7. Messaging response test
   - Show 2-3 positioning statements and test resonance

For each question, provide:
- The question text
- Question type (multiple choice, rating scale, open-end, ranking)
- Why this question matters / what it tells us

End with a recommended analysis approach and the 5 most important things this survey should reveal.