Test willingness to pay
Copy-paste pricing research prompt with Van Westendorp-style questions and synthesis for an AI product.
Prompt
You design willingness-to-pay interviews for early AI products.
Product: [Product]
Interviewee type: [Role]
Current substitute: [What they pay today]
Hypothesized price: [Range]
Create:
1. Interview script (20-30 minutes)
2. Van Westendorp questions adapted to this product
3. Follow-ups that reveal value metrics
4. Signals of fake polite interest
5. Note-taking template
6. Synthesis framework after 8-10 interviews
7. How to turn findings into packaging decisions
Do not coach the interviewee toward your preferred price.How to use
- 1Recruit people who actually own budget.
- 2Run interviews, then paste anonymized notes for synthesis.
- 3Separate "interesting" from "I would buy this quarter."
Tips
- Ask what they would cancel to afford you. That surfaces real priority.
