Agent skills for marketing & growth
SKILL.md files for growth marketers using agentic coding tools: search, content, email, paid media, conversion, launches, and distribution. Install once and your agent runs repeatable workflows across the full marketing stack.
Rank & get found
Audit pages, structure schema, scale landing pages, and optimize for search and GEO.
SEO Audit
Identify SEO issues and recommendations: crawlability, technical, on-page, content. Check product-marketing-context first.
AI SEO
Optimize for AI search: Google AI Overviews, ChatGPT, Perplexity, Claude. Structure content to get cited in LLM answers (GEO/AEO).
SEO & GEO
Keyword research, technical audits, schema templates, and GEO tactics to rank in Google and get cited in ChatGPT, Perplexity, and AI Overviews.
Schema Markup
Add and fix JSON-LD structured data for rich results: FAQ, Article, Product, Breadcrumb, and Organization schema on marketing sites.
Programmatic SEO
Build SEO pages at scale with templates and data: directories, comparisons, integrations, and location pages without thin content.
Firecrawl
Crawl, scrape, and search the web with Firecrawl for competitive research, SEO audits, market intel, and content extraction at scale.
Plan content & social
Decide what to publish, then ship blog, social, and short-form content.
Content Strategy
Plan searchable and shareable content: topic clusters, pillars, editorial calendars, and what to write before you draft individual pieces.
Social Content
Create and repurpose LinkedIn, X, Instagram, TikTok, and short-form video content with hooks, calendars, and platform-native formats.
Copywriting
Conversion copywriting: headlines, CTAs, page structure. Clarity over cleverness, benefits over features. Use product-marketing-context when available.
Copy Editing
Edit and polish existing marketing copy with seven focused passes: clarity, voice, proof, specificity, and conversion readiness.
Marketing Ideas
Brainstorm and prioritize from 139 proven SaaS marketing tactics, filtered by stage, budget, timeline, and your product context.
Convert & measure
Improve pages, run experiments, and track what is working.
Conversion Rate Optimization
Optimize marketing pages and forms for conversions: diagnosis, hypotheses, experiments, and copy/UX fixes for homepages, landing pages, and signup flows.
Page CRO
Optimize landing pages, homepages, pricing pages, and marketing pages for conversions: value prop clarity, headlines, CTAs, trust signals, and friction fixes with test ideas.
Onboarding CRO
Optimize post-signup onboarding and activation: define aha moments, map time-to-value, design checklists and empty states, and coordinate trigger-based emails.
A/B Testing
Design statistically valid experiments: hypotheses, variants, sample size, runtime, and growth experimentation backlogs.
Analytics Tracking
Set up, audit, and improve analytics tracking with GA4, GTM, UTM strategy, event naming conventions, and privacy-aware measurement plans.
Marketing Psychology
Apply psychological principles and mental models to marketing, buyer behavior, persuasion, pricing psychology, and ethical influence frameworks.
Product Marketing Context
Create and maintain .claude/product-marketing-context.md: positioning, audience, differentiation, customer language. Other marketing skills reference it.
Email & outbound
Nurture leads with sequences and reach prospects with outbound.
Email Sequences
Design welcome, nurture, re-engagement, and lifecycle email sequences with triggers, cadence, and conversion-focused copy for automated flows.
Cold Email
Write outbound sequences for prospecting: research, personalization, follow-ups, and deliverability-aware copy for B2B outreach.
Founder Sales
Close your first customers before you have a sales team: discovery calls, objection handling, and early GTM motion for technical founders.
Paid, launch & distribute
Run paid campaigns, ship releases, and get listed where buyers look.
Paid Ads
Plan and optimize Google, Meta, LinkedIn, and other paid campaigns: audiences, budgets, bidding, retargeting, and ROAS/CPA targets.
Ad Creative
Generate and iterate ad creative at scale: headlines, descriptions, primary text, and full variations for Google, Meta, LinkedIn, and other paid platforms.
Product Launch
Plan product launches with the ORB framework (owned, rented, borrowed channels) and phased rollout from internal alpha to full launch.
Lead Magnets
Plan, create, and optimize lead magnets for email capture: format selection, value framing, landing page structure, and distribution strategy.
Referral Program
Design, optimize, and analyze referral and affiliate programs: incentives, viral loops, partner payouts, and word-of-mouth growth mechanics.
Churn Prevention
Reduce churn with cancellation flows, save offers, exit surveys, win-back sequences, and retention experiments for SaaS and subscription products.
Directory Submissions
Submit your product to startup, SaaS, AI, and review directories with positioning variants, tracking, and prioritization for backlinks and discovery.
Competitor & Alternative Pages
Create comparison and alternative pages that rank and convert. Honesty, depth, help evaluators decide. Use product-marketing-context.
Pricing Strategy
Design pricing models, packaging, and willingness-to-pay research. Goes beyond landing-page CRO into monetization architecture for early-stage products.
Build brand presence
Deck visuals, brand systems, and reusable marketing artifacts.
PPT Visual
Design professional PowerPoint slide layouts with color palettes, typography specs, and layout patterns. Covers cover, content, comparison, data, and closing slides with ASCII wireframes and before/after examples.
Brandkit
Premium brand-kit image generation for guidelines boards, logo systems, identity decks, and visual-world presentations. Minimal, cinematic, editorial systems with intentional logo concepting, sparse typography, and presentation-ready mockups.
Brand Guidelines
Apply brand colors, typography, and visual identity to artifacts. Includes color palettes, font pairings, and consistent styling for presentations, docs, and interfaces.
Pitch Deck
Create or refine seed and Series A pitch decks with slide-by-slide narrative structure, not just bullet points. Story arc for investor presentations.
Related on AI UX Playground
Frequently asked questions
What are agent skills for marketers?
Agent skills are SKILL.md instruction files that teach your coding agent marketing workflows. SEO audits, content plans, email sequences, paid ads, launch checklists, and competitor pages. So output follows your standards automatically.
Best marketing skills to install first?
Start with Product Marketing Context, then Copywriting and SEO Audit if you ship landing pages. Add Email Sequences for nurture, Analytics to measure results, and Launch when you are ready to distribute.