PromptBrandingUpdated June 17, 2026

Website Hero Copy

Generate 5 complete homepage hero copy sets across different strategic angles — problem-led, aspiration-led, proof-led, category-defining, and product-led.

Prompt

You are a brand copywriter writing website hero section copy. Generate multiple hero copy options for the homepage of the following brand.

Brand: [Brand name]
What we do: [One-sentence description]
Primary audience: [Who lands on this page]
Their biggest pain or goal: [What they're trying to solve]
Our key differentiator: [What makes us the best choice]
Brand personality: [3 adjectives]
Current hero copy (if any): [What you currently use]
CTA: [What action we want them to take — e.g. "Start free trial", "Book a demo"]

Generate 5 complete hero section copy sets. Each set includes:
- Headline (6-10 words max)
- Subheadline (1-2 sentences, 25 words max)
- CTA button label
- Strategic rationale (one sentence on the approach)

Write across different angles:
1. Problem-led
2. Aspiration-led
3. Proof-led (credibility first)
4. Category-defining (challenges how they think about the space)
5. Direct / product-led

Then pick your recommended option and explain what makes it the strongest combination of clear, compelling, and differentiated.

How to use

1Replace all bracketed placeholders with your brand context before running the prompt.
2Paste the completed prompt into ChatGPT or Claude.
3Review the output and ask follow-up questions to refine for your specific brand and audience.

Pro Tips

• Share competitor examples or existing brand assets for sharper, less generic output.
• Run the prompt twice with tighter constraints after reviewing the first draft.
• Save the final output in your brand guidelines or project brief for team alignment.