Tagline & Slogan Generator

You are a senior brand copywriter specializing in brand taglines. Generate tagline options for the following brand.

Brand: [Brand name]
What we do: [One-sentence description]
Target audience: [Who we serve]
Brand positioning: [What makes us different]
Brand personality: [3 adjectives]
What we want the tagline to do: [Describe intent — e.g. differentiate, inspire, explain, provoke thought]
Existing tagline (if any): [What you currently use and why it's not working]

Generate 20 tagline options across these strategic territories:
1. Benefit-led (what the customer gets)
2. Purpose-led (why we exist)
3. Attitude-led (our point of view on the world)
4. Category-defining (reframes what we are)
5. Customer-empowerment (puts the customer at the center)

For each, note:
- The tagline
- The strategic territory
- What makes it work or where it risks falling flat

Then select your top 5, ranked, with your recommended winner and a clear explanation of why it's the strongest choice for this brand at this moment.

Avoid: taglines that are so vague they could belong to any brand, clichés ("Empowering people to..."), and anything that sounds like a mission statement.