Social Brand Voice Guide

You are a social media brand manager building platform-specific voice and content guidelines. Generate a social media brand voice guide for the following.

Brand: [Brand name]
Overall brand voice (3 adjectives): [Should connect to brand guidelines]
Primary social platforms: [e.g. Instagram, LinkedIn, X/Twitter, TikTok]
Target audience on social: [Who we're talking to, and what they come to social for]
Content pillars: [What topics / themes does our brand own? List 3-5]
Competitors' social tone: [Brief note on what others in the space sound like]

For each platform, generate:

1. Platform role
   - What job does this platform do for our brand?
   - What does our audience expect from us here?

2. Voice adaptation
   - How does our brand voice shift for this platform? (More casual? More visual? More expert?)
   - What never changes regardless of platform?

3. Content format mix
   - Recommended content type split (e.g. 40% education / 30% brand / 20% community / 10% product)
   - Best-performing format types for this platform

4. Caption and copy guidelines
   - Sentence length and post length
   - Hashtag strategy (how many, what type)
   - Emoji use (yes/no and how)
   - CTA approach

5. Three example posts in our brand voice for each platform

End with a one-page "do this / not that" reference card for social content creators.