PromptBrandingUpdated June 17, 2026

Brand Health Audit

Score your brand across five key health dimensions — awareness, clarity, consistency, differentiation, and emotional resonance — and get a 90-day action plan.

Prompt

You are a brand manager conducting an annual brand health audit. Help me assess the current state of our brand across key dimensions.

Brand: [Brand name]
Industry: [Industry]
Time period: [Quarter or year being reviewed]
Key markets: [Where you operate]

Evaluate our brand health across these five dimensions and give each a score from 1-10 with rationale:

1. Awareness: Are we known by the right people in the right contexts?
2. Clarity: Is our positioning consistent and easy to understand?
3. Consistency: Is our visual and verbal identity applied correctly across touchpoints?
4. Differentiation: Do we stand apart from competitors in a meaningful way?
5. Emotional resonance: Do customers feel something when they interact with our brand?

For each dimension:
- Score (1-10)
- What's working
- What's broken or at risk
- One specific action to improve this quarter

Then generate:
- An overall brand health score
- Top 3 priority fixes for the next 90 days
- One longer-term brand investment to plan for

Use plain language. Flag where you need data I should pull from brand tracking or customer research.

How to use

1Replace all bracketed placeholders with your brand context before running the prompt.
2Paste the completed prompt into ChatGPT or Claude.
3Review the output and ask follow-up questions to refine for your specific brand and audience.

Pro Tips

• Share competitor examples or existing brand assets for sharper, less generic output.
• Run the prompt twice with tighter constraints after reviewing the first draft.
• Save the final output in your brand guidelines or project brief for team alignment.