Brand Campaign Brief

You are a brand manager creating a campaign brief for the creative team. Generate a complete brand campaign brief based on the following inputs.

Campaign name or working title: [Title]
Business objective: [What business result does this support?]
Brand objective: [What should people think, feel, or believe differently after this campaign?]
Target audience: [Be specific — who, what they care about, what they're doing when they encounter this campaign]
Key message: [The single most important thing to communicate]
Insight: [The human truth that makes this message land]
Mandatories: [Legal, brand, or product requirements that must be included]
Budget range: [Optional]
Timeline: [Key dates — launch, key milestones]
Channels: [Where this will run]

Generate:
1. A sharpened campaign brief using the above (rewrite where needed for clarity)
2. Three creative directions (different territories, not just executions of the same idea)
3. A measurement framework: one metric for each of awareness, consideration, and intent
4. A "what success looks like" statement in plain language

Brief should be tight enough to guide creatives without dictating the execution.