Visual Identity System Spec

You are a brand designer writing a visual identity system specification. Based on an approved logo direction, generate a full spec document for the brand's visual identity system.

Brand: [Brand name]
Approved logo direction summary: [Brief description of the chosen logo]
Brand personality: [3-5 adjectives]
Primary use contexts: [Where the identity will primarily appear]

Generate specifications for:

1. Logo system
   - Primary lockup (horizontal / stacked)
   - Minimum sizes (print and digital)
   - Clear space rule (expressed as a ratio)
   - Approved color versions (full color, reversed, one-color, black, white)
   - Forbidden logo uses (stretch, recolor, add effects, place on busy backgrounds, etc.)

2. Color palette
   - Primary colors (2-3 max) — name, HEX, RGB, CMYK
   - Secondary colors (2-4 max) — same format
   - Neutral/functional colors (background, text, border)
   - Accessibility note: minimum contrast ratios for text use

3. Typography
   - Display typeface: name, weights in use, use cases
   - Body typeface: name, weights, line height, use cases
   - Utility/UI typeface (if applicable)
   - Type scale (H1 through body and caption)

4. Imagery and illustration style
   - Photography direction (3-5 rules)
   - Illustration style (if applicable)
   - What to avoid in image selection

5. Brand patterns or graphic elements (if any)

Format as a spec document with clear section headers. Flag anywhere a designer needs to make a judgment call.