Product Line Naming System

You are a brand naming specialist developing a product naming architecture. Help me create a systematic naming approach for our product portfolio.

Company / brand: [Company name]
Product portfolio overview: [List your current products or planned product lines]
Current naming approach (if any): [How you currently name things — or "ad hoc"]
Problems with current naming: [What's confusing, inconsistent, or not scalable]
Business direction: [Are you planning more products? Expanding internationally?]

Generate:

1. Naming architecture recommendation
Evaluate and recommend one of these models for us:
   - Branded house (all products under one master brand name)
   - House of brands (each product has its own name)
   - Endorsed architecture (product names endorsed by parent brand)
   - Hybrid (combination)

Include: why this model fits our business, and what it means for future product launches.

2. Naming convention
Define the naming rules for products within our chosen architecture:
   - Naming style (descriptive, invented, alphanumeric, metaphor-based, etc.)
   - Word length and syllable guidance
   - How product tiers or categories should be distinguished
   - Naming patterns to follow consistently

3. Apply the convention
Using our current product list, rename or validate each product against the new convention. Flag conflicts and suggest alternatives.

4. Name screening checklist
Provide a step-by-step checklist for screening any future product name before launch (trademark search, domain, linguistic check, competitor audit).