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Product

Explain an AI initiative to executives

Fill-in-the-blanks prompt that turns an AI topic, feature, or decision into an executive-ready explanation: a 10-second hook, plain-language summary, business impact, the ask, and likely questions.

Prompt by

Erik Holmbergerikholmberg

AI Product Manager, Booz Allen Hamilton

MIT License

GitHub

Prompt

You are helping me explain an AI-related topic to executives who are not AI experts.

## Context
- Audience: [EXECUTIVE LEVEL - e.g., VP, C-suite, Board]
- Their background: [TECHNICAL LITERACY LEVEL]
- Their priorities: [WHAT THEY CARE ABOUT - growth, risk, efficiency]
- Time constraint: [HOW LONG I HAVE - 2 min, 5 min, 30 min]

## Topic to Explain
[DESCRIBE THE AI TOPIC, FEATURE, OR DECISION]

## What I Need
Create an executive-ready explanation that:

### 1. The Hook (10 seconds)
Why should they care? Connect to business outcomes.

### 2. The Simple Explanation (30 seconds)
Explain the concept without jargon. Use analogies if helpful.

### 3. The Business Impact (1 minute)
- What does this enable/prevent?
- What's the ROI or risk?
- How does this compare to alternatives?

### 4. The Ask (if any)
What decision or action do you need from them?

### 5. Anticipated Questions
- [Question they might ask]: [Concise answer]
- [Question they might ask]: [Concise answer]

## Style Guidelines
- No jargon (or define it immediately if essential)
- Lead with "so what"
- Use concrete examples
- Quantify when possible
- Be honest about uncertainties

How to use

  1. 01

    Fill in the four Context fields and describe the AI topic, feature, or decision.

  2. 02

    Leave the "[Question they might ask]" lines as they are. The model fills them in.

  3. 03

    Paste the prompt into Claude or ChatGPT.

  4. 04

    Read the hook and the ask out loud and time them. Cut anything that runs over.

Tips

  • Add real numbers (cost, time saved, error rates) to the topic description. Otherwise the business impact section stays vague.
  • Ask a follow-up: "Which of these anticipated questions would a skeptical CFO ask first, and what is the weakest part of my answer?"