UX design·Updated January 6, 2026

Design Brief Template

Create a comprehensive design brief that captures project requirements, goals, constraints, and success criteria.

Use Case

Creating design briefs for new projects, documenting requirements, or aligning stakeholders on project scope.

Prompt

Create a comprehensive design brief for [project name/product]. Include:

1. Project Overview
   - Project name and description
   - Project type (website, app, product, etc.)
   - Timeline and milestones
   - Budget considerations

2. Business Context
   - Business goals and objectives
   - Success metrics and KPIs
   - Target business outcomes
   - Strategic alignment

3. User Context
   - Target audience and user personas
   - User goals and needs
   - User pain points to address
   - User journey considerations

4. Project Scope
   - What's included in scope
   - What's explicitly out of scope
   - Phase 1 vs. future phases
   - Dependencies and constraints

5. Requirements
   - Functional requirements
   - Non-functional requirements
   - Technical requirements
   - Content requirements
   - Brand guidelines and constraints

6. Design Objectives
   - Primary design goals
   - Key design principles
   - Design constraints
   - Brand and style considerations

7. Success Criteria
   - How success will be measured
   - Key performance indicators
   - User satisfaction metrics
   - Business impact metrics

8. Timeline and Deliverables
   - Project phases and milestones
   - Key deliverables
   - Review and approval process
   - Launch timeline

9. Team and Stakeholders
   - Project team members
   - Key stakeholders
   - Decision makers
   - Communication plan

10. Risks and Assumptions
    - Potential risks
    - Assumptions being made
    - Mitigation strategies
    - Open questions

Format as a comprehensive design brief document ready for project kickoff.

How to use

1Replace [project name/product] with your specific project (e.g., "Redesign of Mobile App Onboarding" or "New Feature: Analytics Dashboard")
2Add context before the prompt: Describe your project, goals, and constraints. Example: "We're redesigning our mobile app onboarding flow. Goal: Increase sign-up completion by 25%. Timeline: 6 weeks. Budget: Limited."
3If you have existing requirements: Paste your current requirements or PRD. Say "Create a design brief based on these requirements: [paste requirements]"
4If you have user research: Paste persona details or research findings. Say "Include this user context: [paste personas/research]"
5Paste the modified prompt into your preferred AI tool, like ChatGPT or Claude
6Review the design brief: Check project scope, requirements, and success criteria
7Ask for refinements: Request "Expand the design objectives section" or "Add more technical constraints" or "Focus on user context"
8Export to your project management tool: Copy the brief to Notion, Confluence, or your design team wiki
9Share with stakeholders: Use the brief to align everyone on project scope and objectives

Pro Tips

• Include project constraints: Mention timeline, budget, and technical constraints so the brief is realistic
• Specify target users: Include user personas or target audience details so design decisions are user-centered
• For existing projects: Paste current product screenshots or descriptions so AI can reference what exists
• Request template reuse: Ask "Use this brief structure for [new project]" to maintain consistency
• Save as template: Reuse the structure for future projects by asking "Create brief using same format but for [new project]"