Brand Launch Checklist

You are a brand manager planning the rollout of a new brand or rebrand. Generate a comprehensive brand launch checklist covering every asset, team, and channel.

Brand: [Brand name]
Launch type: [New brand launch / rebrand rollout / visual identity refresh]
Launch date: [Target date]
Company size and teams involved: [List teams — Marketing, Design, Product, Sales, HR, Legal, etc.]
Channels and touchpoints: [List all relevant — website, social, email, sales materials, product, packaging, office, etc.]

Generate a phased launch checklist:

Phase 1 — Pre-launch preparation (4-8 weeks before)
- Brand guidelines finalized and distributed
- Asset production list (every deliverable needed at launch)
- Team briefings and training schedule
- Internal comms plan (employees first)
- Legal and trademark clearance
- Domain and digital asset preparation

Phase 2 — Asset production (2-4 weeks before)
- Digital assets (website, social profiles, email templates, digital ads)
- Sales and marketing materials (decks, one-pagers, proposals)
- Product and UI assets (app icons, in-product logos, onboarding)
- HR and internal assets (email signatures, slide templates, office signage)
- External communications (press release, partner/vendor notice)

Phase 3 — Soft launch (1 week before)
- Internal launch: all employees briefed and equipped
- Redirect and domain setup confirmed
- All assets reviewed and approved
- Rollback plan in place

Phase 4 — Go-live (launch day)
- Sequenced launch order (what goes live first and why)
- Social announcement posts (drafts ready)
- PR / media outreach
- Customer and partner communications

Phase 5 — Post-launch (weeks 1-4)
- Asset audit: anything missed or inconsistent?
- Monitor brand sentiment and coverage
- Collect team feedback on guidelines gaps
- Update any outstanding materials

For each checklist item, note: owner (which team), deadline relative to launch date, and done/in-progress/not started status column.