Brand Consistency Checklist
Create a brand governance review checklist for all teams and channels — covering visual identity, verbal identity, and overall brand fit with a pass/flag/fail scoring system.
Actions
Tags
Prompt
You are a brand manager responsible for brand governance. Generate a brand consistency review checklist I can use to audit all external-facing materials and team outputs.
Brand: [Brand name]
Teams that produce brand materials: [e.g. Marketing, Sales, Product, HR, Customer Success]
Main channels and materials: [e.g. website, sales decks, social, email, packaging, events]
For each team and channel, create a review checklist that covers:
Visual identity:
- Logo usage (correct version, clear space, minimum size)
- Color palette (primary and secondary, correct hex values)
- Typography (correct fonts, hierarchy)
- Photography and illustration style
- Icon and graphic style
Verbal identity:
- Brand voice (does the tone match our guidelines?)
- Key message alignment (does the core positioning come through?)
- Terminology (correct product/feature names, banned words)
- Grammar and style standards
Overall brand fit:
- Does this feel like us?
- Does it serve the right audience?
- Does it reflect our current brand (not an outdated version)?
Format this as a checklist a non-designer can use. Add a scoring method (pass / flag / fail for each item) and a summary action guide for when items fail.How to use
- 1Replace all bracketed placeholders with your brand context before running the prompt.
- 2Paste the completed prompt into ChatGPT or Claude.
- 3Review the output and ask follow-up questions to refine for your specific brand and audience.
Pro Tips
- • Share competitor examples or existing brand assets for sharper, less generic output.
- • Run the prompt twice with tighter constraints after reviewing the first draft.
- • Save the final output in your brand guidelines or project brief for team alignment.
Related Prompts
Brand Positioning Statement
Generate a complete brand positioning statement with brand promise, proof points, and a what-we-are/what-we-are-not boundary table.
Competitor Brand Audit
Analyze the brand positioning of your key competitors, map the landscape, and identify white space for your brand to own.
Brand Archetype Identifier
Identify the primary and secondary Jungian brand archetypes that best fit your brand and translate them into voice, story, and messaging direction.
Brand Narrative Framework
Build the core brand story — origin, belief, hero, role, transformation, and rallying cry — that runs through all brand communications.
New prompts & templates by email
Weekly copy-paste prompts, pattern notes, and AI UX resources on Substack - no spam, unsubscribe anytime.