Plan content strategy

Prompt

Develop a content strategy for [product/brand]. Include:

1. Content Goals
   - Business objectives
   - User goals
   - Success metrics
   - Content KPIs

2. Audience Analysis
   - Target personas
   - Content needs
   - Content consumption habits
   - Preferred formats

3. Content Types
   - Blog posts
   - Social media content
   - Email content
   - Documentation
   - Video content
   - Interactive content

4. Content Pillars
   - Main topic areas
   - Content themes
   - Value propositions
   - Unique angles

5. Tone and Voice
   - Brand voice guidelines
   - Tone variations by channel
   - Writing style
   - Content examples

6. Content Calendar
   - Publishing frequency
   - Content mix
   - Seasonal considerations
   - Campaign planning

7. Distribution Strategy
   - Channels to use
   - Promotion tactics
   - SEO considerations
   - Social media strategy

8. Measurement
   - Metrics to track
   - Analytics setup
   - Reporting cadence
   - Optimization approach

Format as a comprehensive content strategy document.

How to use

1. 1Replace [product/brand] with your specific product (e.g., "our B2B SaaS tool" or "TechStart Inc")
2. 2Add context before the prompt: Describe your business goals, target audience, and current content situation. Example: "We're a project management SaaS for small teams. Goals: Drive sign-ups and educate users. Current content: Blog only. Need: Full content strategy."
3. 3If you have existing content: Paste URLs or describe your current content. Say "Build a strategy that builds on our existing blog content"
4. 4If you have competitor content: Mention competitors with strong content. Say "Analyze [competitor] content strategy and create something similar but differentiated"
5. 5Paste the modified prompt into your preferred AI tool, like ChatGPT or Claude
6. 6Review the strategy: Check content pillars, calendar structure, and distribution plan
7. 7Ask for specifics: Request "Create a 3-month content calendar" or "Focus on SEO content strategy" or "Include social media content mix"
8. 8Export to your content tools: Use the strategy to plan content in Notion, Google Sheets, or your CMS

Tips

• Include business goals: Mention specific objectives like "Drive 1000 sign-ups per month" for aligned content goals
• Specify content resources: Mention "We have 1 writer, can publish 2 blog posts per week" to set realistic expectations
• Request content calendar: Ask "Create a 3-month content calendar with specific topics and dates" for actionable planning
• For SEO focus: Mention "Focus on SEO content for keywords: [list]" for keyword-driven strategy
• Save strategy as living document: Revisit monthly to adjust based on performance metrics