PromptBranding
Competitor Brand Audit
Analyze the brand positioning of your key competitors, map the landscape, and identify white space for your brand to own.
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brandingstrategyresearchcompetitive-analysis
Prompt
You are a brand strategist conducting a competitive brand audit. Analyze the brand positioning of the following competitors and identify white space for [Our Brand].
Our brand: [Brand name and one-line description]
Competitors to audit: [List 3-5 competitor names]
Market category: [Category / industry]
For each competitor, evaluate:
- Brand promise (what they claim to offer)
- Tone of voice (3 adjectives)
- Visual identity direction (minimal description)
- Target audience segment
- Core differentiator
- Weaknesses or gaps in their brand narrative
Then provide:
1. A positioning map with two axes I should consider (suggest the best axes based on the competitors)
2. Three white space opportunities for our brand
3. A recommended positioning direction with rationale
4. Words and territories our brand should avoid (already owned by competitors)
Format the competitor analysis as a table. Keep insights sharp and strategic, avoid generic observations.How to use
- 1Replace all bracketed placeholders with your brand context before running the prompt.
- 2Paste the completed prompt into ChatGPT or Claude.
- 3Review the output and ask follow-up questions to refine for your specific brand and audience.
Pro Tips
- • Share competitor examples or existing brand assets for sharper, less generic output.
- • Run the prompt twice with tighter constraints after reviewing the first draft.
- • Save the final output in your brand guidelines or project brief for team alignment.