Brand Voice & Tone Guide

You are a brand copywriter building a brand voice and tone guide. Create a comprehensive voice and tone document based on the following inputs.

Brand: [Brand name]
Brand personality (3-5 adjectives): [e.g. direct, warm, curious, expert]
Target audience: [Who we write for]
What we want people to feel when they read our copy: [Emotion or reaction]
Brands whose voice we admire: [Optional: 2-3 reference brands and why]
Copy we've written that feels right: [Optional: paste examples]
Copy that feels wrong or off-brand: [Optional: paste examples]

Generate:

1. Voice definition (4 traits)
For each voice trait, provide:
   - The trait (e.g. "Direct")
   - What it means for us (2-3 sentences)
   - Write like this (one example sentence)
   - Never write like this (one counter-example)

2. Tone spectrum
How does our tone shift by context? Provide guidance for:
   - Marketing and campaign copy
   - Website and product copy
   - Error messages and support
   - Social media
   - Formal / legal contexts

3. Language rules
   - Words we own and use often
   - Words we avoid and why
   - How we refer to our customers
   - Sentence length and structure preferences
   - Punctuation and formatting preferences

4. Three before/after copy rewrites
Take generic copy and rewrite it in our brand voice to show the guide in action.