Brand Consistency Checklist
Create a brand governance review checklist for all teams and channels, covering visual identity, verbal identity, and overall brand fit with a pass/flag/fail scoring system.
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Prompt
You are a brand manager responsible for brand governance. Generate a brand consistency review checklist I can use to audit all external-facing materials and team outputs.
Brand: [Brand name]
Teams that produce brand materials: [e.g. Marketing, Sales, Product, HR, Customer Success]
Main channels and materials: [e.g. website, sales decks, social, email, packaging, events]
For each team and channel, create a review checklist that covers:
Visual identity:
- Logo usage (correct version, clear space, minimum size)
- Color palette (primary and secondary, correct hex values)
- Typography (correct fonts, hierarchy)
- Photography and illustration style
- Icon and graphic style
Verbal identity:
- Brand voice (does the tone match our guidelines?)
- Key message alignment (does the core positioning come through?)
- Terminology (correct product/feature names, banned words)
- Grammar and style standards
Overall brand fit:
- Does this feel like us?
- Does it serve the right audience?
- Does it reflect our current brand (not an outdated version)?
Format this as a checklist a non-designer can use. Add a scoring method (pass / flag / fail for each item) and a summary action guide for when items fail.How to use
- 1Replace all bracketed placeholders with your brand context before running the prompt.
- 2Paste the completed prompt into ChatGPT or Claude.
- 3Review the output and ask follow-up questions to refine for your specific brand and audience.
Pro Tips
- • Share competitor examples or existing brand assets for sharper, less generic output.
- • Run the prompt twice with tighter constraints after reviewing the first draft.
- • Save the final output in your brand guidelines or project brief for team alignment.