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Product Launch Checklist
Execute a successful product launch from pre-launch planning to post-launch analysis.
4-6 weeks
8 steps
Overview
A comprehensive product launch workflow that covers pre-launch planning, launch day execution, and post-launch monitoring. This playbook ensures nothing is missed and coordinates across teams for a successful launch.
Prerequisites
- Feature or product ready (or close to ready)
- Launch date target identified
- Cross-functional team available (product, eng, design, marketing, sales, support)
- Analytics and monitoring tools set up
Steps
1
Launch Planning & Strategy
4-6 hoursDefine launch goals, strategy, and success criteria.
Prompts to use:
Deliverables:
- •Launch goals and success metrics
- •Target audience definition
- •Launch strategy document
- •Risk assessment
Tips:
- •Start 4-6 weeks before launch for major releases
- •Align on what success looks like before you start
- •Identify your riskiest assumptions early
2
Launch Readiness Checklist
2-3 weeksEnsure product, team, and go-to-market readiness.
Prompts to use:
Deliverables:
- •Product readiness checklist
- •Team enablement checklist
- •Technical infrastructure checklist
- •Go-to-market assets checklist
Tips:
- •Use a shared checklist to track progress across teams
- •Set clear owners and due dates for each item
- •Do a dry run 1 week before launch
3
Launch Communication Plan
1-2 weeksPlan all launch communications across channels and audiences.
Prompts to use:
Deliverables:
- •Communication timeline
- •Messaging by audience
- •Channel strategy
- •Content calendar
- •Email/social/blog templates
Tips:
- •Coordinate with marketing early
- •Prepare internal communications first (team needs to know before customers)
- •Have backup messaging if launch is delayed
4
Go-to-Market Execution
2 weeksExecute marketing and sales enablement for launch.
Prompts to use:
Deliverables:
- •Marketing campaign plan
- •Sales enablement materials
- •Demo scripts
- •Partner communications
Tips:
- •Train sales and support teams 1 week before launch
- •Create FAQ for common questions
- •Record demo videos for self-service learning
5
Launch Metrics Dashboard
3-5 daysSet up monitoring and tracking for launch success.
Prompts to use:
Deliverables:
- •Metrics dashboard
- •Alert thresholds
- •Monitoring plan
- •Reporting schedule
Tips:
- •Set up tracking BEFORE launch day
- •Monitor closely for first 48 hours
- •Have alerts for critical metrics
6
Launch Day Execution
1 dayCoordinate launch day activities and communications.
Prompts to use:
Deliverables:
- •Launch day timeline executed
- •Communications sent
- •Team coordinated
- •Issues logged and addressed
Tips:
- •Create hour-by-hour timeline
- •Have war room (Slack channel or meeting) for coordination
- •Monitor social media and support channels
- •Celebrate with the team!
7
Post-Launch Monitoring
1-2 weeksMonitor metrics, gather feedback, and address issues.
Prompts to use:
Deliverables:
- •Daily metrics report
- •Feedback synthesis
- •Issue resolution log
- •Quick wins identified
Tips:
- •Review metrics daily for first week
- •Triage bugs and feedback by severity
- •Look for quick wins to improve adoption
- •Share progress updates with team daily
8
Launch Retrospective
2-4 hoursReview launch performance and document learnings.
Prompts to use:
Deliverables:
- •Launch performance report
- •What worked / What didn't
- •Lessons learned
- •Next quarter improvements
Tips:
- •Do retrospective 2-4 weeks after launch
- •Include whole cross-functional team
- •Focus on learning, not blame
- •Document for next launch